If you are overweight or obese, losing even a modest amount of weight (5–10%) can mean significant health benefits.1 Setting goals is often the first step to reaching your target weight. Being committed to achieving your weight loss goal is half the battle. After all, a healthy weight can mean better heart and lung health, a lower risk of diabetes, less joint disease and even an improved life expectancy.1
Keeping your weight in check is all down to eating well, being active and having willpower, right? An increasing body of scientific evidence suggests otherwise. While lifestyle is important, complex mechanisms in the brain play a role in regulating hunger and cravings.2,3 There is evidence that the human body is programmed to actively defend against weight loss and maintain a certain range of body weight, known as ‘set point’. Your set point may be determined by your heaviest past weight. When you lose weight and drop below your set point, your brain triggers your appetite and cravings in an attempt to bring you weight back up to your set point.4,5
If, no matter which diet you try or how much exercise you do, you’re still struggling to lose weight, there is some good news. Your doctor may be able to help you achieve your goals. You just need to ask your doctor about clinically proven ways to lose weight.6 Asking your GP about the science behind weight management could be your first step to success.
- Haslam D. et BMJ 2006;333:640-642
- Volkow N. et al. Obes Rev 2013;14(1):2-18
- Billes S et al. Pharma Research 2014;84:1-11
- Yu Y. et al. Obesity Reviews 2015;16:234-247
- Sumithran P. et al NEJM 2011:365:1597-1604