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article / 04 Sep 2017

How Australian Doctors Are Using Healthshare's Q&A Forum To Become Key Opinion Leaders In Their Field



There is a lot of health information available on the internet, from sources all around the world. But for Australian patients looking for accurate health information that they can rely on, the waters can be tricky to navigate. Similarly, for Australian health practitioners wanting to become actively involved in Q&A discussions with engaged health audiences, it can be difficult to find a reputable platform on which to do this. Below, we explore how hundreds of Australian doctors have used Healthshare’s FREE patient Q&A platform to help build their professional profiles and become key opinion leaders in their fields.

By providing a Q&A platform with a large audience size
Healthshare covers more than 300 health topics and provides information on everything from anxiety to orthopaedics, to neurofibromatosis. Doctors can contribute to health Q&As that are highly aligned with their clinical focus areas and visited by patients who are interested in related solutions. Healthshare’s website is visited by over 500,000 Australians per month who are actively searching for health information. Contributing to health Q&As helps Australian doctors to position themselves as a voice of authority within their specialty areas.

By focussing on Q&A platforms that are local, reputable and verified
Healthshare’s Q&A platform is Australia-focussed and all practitioner contributors are verified using a current AHPRA number. This helps give patients confidence that the health Q&As they read on Healthshare’s website come from reliable sources. When doctors answer health Q&As, the patient can also see a link to the Doctor’s professional profile, where they are able to find contact details, practice locations and information about areas that the doctor specialises in.

Patients often post health questions online when they are not sure what the next course of action should be. Participating in health Q&As allows healthcare professionals to share valuable advice and opinions with potential patients. Interestingly, practitioners who have answered 10 or more questions on Healthshare’s Q&A platform receive 4 x the amount of profile views than practitioners who haven’t. More professional profile views means more potential patients!

By adding Q&A contributions to their own websites
Healthshare’s widget will automatically pull in the latest answers and provide fresh, relevant content for your current and potential patients. Once installed, the Q&A widget also allows you to create an easy way for your website visitors to begin asking questions and engaging with you online. It updates automatically and requires no upkeep once installed.

Ready to get started?
Healthshare’s platforms are visited by over 500,000 unique visitors per month including patients, GPs and Specialists. To find out about how you can start participating in Health Q&As, please contact your Account Manager.

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